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Our Story - An American Brand with Vietnamese Heritage

At Swaddle An, we are more than just a brand; we are a testament to the power of friendship and cultural fusion. Our story begins with an unlikely bond between two former teachers, one from the United States and one from Vietnam, who met in the vibrant world of print-on-demand. Despite their different backgrounds, they quickly discovered a deep connection, becoming "brothers from another mother" united by their shared passion for quality, personalization, and creating products that truly matter.  After long talks, the two former teachers decided to embark on an adventure and include their own families to help build the Swaddle An family. 


A Tale of Two Cultures, United by Love


An toàn:  means "safe" or "safety". 

SWADDLE:   wrap (someone, especially a baby) in garment or cloth.


Our brand is built on the foundation of this friendship, which transcends borders and cultures. Swaddle An embodies the warmth and love that every parent wishes to envelop their child in. The word "Swaddle" symbolizes the comforting embrace that parents strive to provide, while "An" is derived from the Vietnamese phrase "An Toan," meaning "calm." This reflects our commitment to crafting products that bring peace and tranquility to both baby and parent. 

Connecting Cultures, Creating Comfort

Our heritage is a blend of American innovation and Vietnamese tradition. When Vietnam comes up in conversations, many Americans immediately think of the conflict between the two countries from nearly 50 years ago. Through mutual friendship, cultural curiosity, and a teacher’s love of learning, the two friends quickly became family and set out to create an international brand together.


We draw inspiration from the rich cultural tapestry of Vietnam, where family and community are at the heart of every celebration. Meanwhile, our American roots bring a modern twist to our designs, ensuring they are both functional and stylish. This unique blend allows us to create products that not only honor our heritage but also resonate with families worldwide.

The Swan: Our Symbol of Devotion


I think on this one we have a a Swan represented by different things for each Swan



At the heart of our brand identity lies the majestic swan, a universal symbol of loyalty, fidelity, and unconditional love. Across numerous cultures, the swan represents:

  • Vietnamese Folklore: Purity and nobility of the soul.

  • Western Traditions: Eternal love and devotion.

  • Hindu Mythology: Spiritual grace and divine beauty.

  • Celtic Lore: Transformation and inner beauty.

Our swan logo, with its elegant curves mirroring the gentle embrace of a swaddle, serves as a constant reminder of the enduring bond between parent and child. It embodies our commitment to creating products that nurture this sacred relationship from the very first moments of life.

Core Values

We are guided by a set of core values that shape everything we do:

  • Quality: We commit to using only the finest eco-friendly materials and craftsmanship.

  • Personalization: We believe in the power of making each product unique to every family.

  • Sustainability: We prioritize eco-friendly practices in all aspects of our business.

  • Community: We foster a supportive network of parents and caregivers.

  • Innovation: We continuously seek new ways to improve our products and processes.

Our Story, Your Story (Join our Flock)

As you explore our brand, you're not just discovering a product; you're becoming part of a story that spans continents and cultures. Our journey is rooted in the belief that every child deserves to feel safe, loved, and comforted. Whether you're a parent, caregiver, or simply someone who cares deeply about the well-being of little ones, we invite you to join us on this journey. Together, let's weave a tapestry of love and comfort that wraps around every family.

Factory story (Made in Vietnam, Designed in US)


At Swaddle An, we proudly blend the best of both worlds. Our products are thoughtfully designed in the United States, where innovation and creativity come together to create unique and functional designs. Meanwhile, our manufacturing process takes place in our owned factories in Vietnam, where we leverage the country's rich textile heritage and skilled craftsmanship to bring our designs to life. This fusion allows us to combine modern design sensibilities with traditional craftsmanship, ensuring that every product not only meets but exceeds our high standards of quality and comfort. By bridging these two cultures, we create products that are both globally inspired and locally crafted with love.