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Our Brand Story

A Tale of Two Cultures, United by Love

Our brand is built on the foundation of this friendship, which transcends borders and cultures. Swaddle An embodies the warmth and love that every parent wishes to envelop their child in.

"Swaddle" symbolizes the comforting embrace that parents strive to provide, while "An" is derived from the Vietnamese phrase "An Toan," meaning "calm."

The Swan: Our Symbol of Devotion

Our heritage is a blend of American innovation and Vietnamese tradition. When Vietnam comes up in conversations, many Americans immediately think of the conflict between the two countries from nearly 50 years ago. Through mutual friendship, cultural curiosity, and a teacher’s love of learning, the two friends quickly became family and set out to create an international brand together Our heritage is a blend of American innovation and Vietnamese tradition. When Vietnam comes up in conversations, many Americans immediately think of the conflict between the two countries from nearly 50 years ago. Through mutual friendship, cultural curiosity, and a teacher’s love of learning, the two friends quickly became family and set out to create an international brand together

The Swan: Our Symbol of Devotion

At the heart of our brand identity lies the majestic swan, a universal symbol of loyalty, fidelity, and unconditional love. Across numerous cultures, the swan represents

  • Vietnamese Folklore: Purity and nobility of the soul.
  • Western Traditions: Eternal love and devotion.
  • Hindu Mythology: Spiritual grace and divine beauty.
  • Celtic Lore: Transformation and inner beauty.

Our swan logo, with its elegant curves mirroring the gentle embrace of a swaddle, serves as a constant reminder of the enduring bond between parent and child. It embodies our commitment to creating products that nurture this sacred relationship from the very first moments of life.

Core Values

We are guided by a set of core values that shape everything we do

Quality

We commit to using only the finest eco-friendly materials and craftsmanship.

Personalization

We believe in the power of making each product unique to every family.

Sustainability

We prioritize eco-friendly practices in all aspects of our business.

Community

We foster a supportive network of parents and caregivers.

Innovation

We continuously seek new ways to improve our products and processes.

100%

FSC Certified

Protecting 2.47 billion hectares worldwide. 🌳🌏

30%

Less Water

Choosing bamboo means conserving precious water resources. 💧🌿

50%

Lower Carbon Emissions

Choosing bamboo over traditional cotton means cutting carbon footprint in half. 🌱

0%

Non-Toxic Dyes

We use eco-friendly, non-toxic dyes that reduce water pollution by 70%. 🌿

Factory story (Made in Vietnam, Designed in US)

At Swaddle An, we proudly blend the best of both worlds. Our products are thoughtfully designed in the United States, where innovation and creativity come together to create unique and functional designs. Meanwhile, our manufacturing process takes place in our owned factories in Vietnam, where we leverage the country's rich textile heritage and skilled craftsmanship to bring our designs to life.

This fusion allows us to combine modern design sensibilities with traditional craftsmanship, ensuring that every product not only meets but exceeds our high standards of quality and comfort. By bridging these two cultures, we create products that are both globally inspired and locally crafted with love.

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